Content for articles should be written at an 11th grade level with a neutral tone.ġ6. 2,000 words plus long-form content performs the best on Linkedin.ġ5. How-to articles and list posts tend to perform the best according to Okdork they also make a point to avoiding creating question posts.ġ4. Having 8 images in your post is correlated with the most likes, views, shares, and comments.ġ3. Article titles between 40-49 characters long perform best according to Okdork who analyzed 3000 blog postsġ2. More than 1 million people are publishing articles on Linkedin as influencers creating quality content.ġ1. Linkedin has over 61 million senior-level opinion leaders and 40 Million in decision making positions making it a top spot for generating leads.ġ0. 80% of B2B marketing leads from social media come through LinkedIn.ĩ. 46% of social media traffic to your company site comes from LinkedIn.Ĩ. Linkedin had a 4X Year-over-year increase in Learning hours watched in June 2020 with an 89% increase in live streams sinch March 2020 making it a great source for lead generation.ħ. Companies can also share content directly from their company page on Linkedin.Ħ. Content shared across LinkedIn was up nearly 50% year-over-year in June 2020. This makes it a key for creating brand awareness for most companies.ĥ. Linkedin has 9 billion content impressions and over 280 billion feed views annually in its userbase. Linkedin has 15x more content impressions than job postings 57% of those are mobile making it a digital marketing powerhouse.Ĥ. Over 92% of B2B marketers use LinkedIn to distribute content making it a top source for lead generation.ģ. There are currently over 50 million companies listed on Linkedin making it a great source for generating leads.Ģ. Linkedin Content Marketing Statistics and Infoġ.

User data was calculated using Linkedin search data and Linkedin official resources on about page Top 45 countries by number of Linkedin members Rank 43 percent of LinkedIn users are female and 57 percent are male. Founded in 2003 Linkedin has over 706 million members, 50 million listed companies and is available in 24 languages with members in 200 countries.

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